A flag is the symbol of a community identity (State, people, nation, ethnic and cultural community, etc.) or a person (Head of State, Minister, General, etc.).
A flag translates a message delivered to the world, it embodies the fundamental values, the faiths, the culture, asserts the authority, the legitimacy and a rank, underlines the sense of identity of a nation.
In the Roman empire, vexilla (From the latin word vexillum ” which means ” emblem, banner, (on the base of the word ” vexillologie ” stemming from the Latin ” vexillum ” which means ” emblem, banner, and which is the root of the English word vexillology) “). Vexilla were intended to recognize the armies and give splendor to ceremonies.
Flags are permanent witnesses of our history. They crystallize people‘s feelings.
By extension, certain companies or organizations use flags to strengthen the impact of their values and to appropriate a symbolism allowing them to reinforce their identity. So companies which defend intensely their activity and which want to gain a clientele or to strengthen the relationship with consumers, will always prefer to show a flag rather than a poster.
The benefit of a flag in communication resides in the fact that it syntheses ideas in the eyes of the public. When looking at a flag, the observer will understand quickly and easily the essential values which are at the core of the company.
