WHY DISPLAY FLAGS
A flag translates a message delivered to the world, it embodies the fundamental values, the faiths, the culture, asserts the authority, the legitimacy and a rank, underlines the sense of identity of a nation.
In the Roman empire, vexilla (From the latin word vexillum » which means » emblem, banner, (on the base of the word » vexillologie » stemming from the Latin » vexillum » which means » emblem, banner, and which is the root of the English word vexillology) « ). Vexilla were intended to recognize the armies and give splendor to ceremonies.
Flags are permanent witnesses of our history. They crystallize people‘s feelings.
The benefit of a flag in communication resides in the fact that it syntheses ideas in the eyes of the public. When looking at a flag, the observer will understand quickly and easily the essential values which are at the core of the company.